At McCarthy Tétrault, we offer challenging and rewarding career opportunities and are delighted to have been selected for the eleventh consecutive year in 2023 as one of Canada’s Top 100 Employers and one of Canada’s Best Diversity Employers. Our culture is built on professional excellence, collaboration, innovation, thought leadership and entrepreneurialism. We embrace inclusion in all its forms and we provide the tools and opportunities to help our people develop to their full potential.

We are currently looking for a Specialist, Innovation who has Pardot experience to join our team. This position is permanent, full time and can be based out of Vancouver, Toronto or Calgary. McCarthy Tétrault employees benefit from a hybrid work environment.

Salary: $72,000 - $85,000 annually (British Columbia only)

As a Specialist, Innovation, you will be:

Email Marketing & Automation

• Collaborating across different functional teams to implement marketing campaign strategies to align with Firm objectives.
• Supporting the Events team on Salesforce Marketing Cloud Account Engagement (Pardot) campaigns, ensuring timely and quality execution.
• Promoting the user experience across various client touchpoints to create a distinctive and relevant customer journey.
• Creating and delivering marketing assets, including email templates, forms, and landing pages.
• Assisting in the development of strategic marketing objectives and providing technical advice to optimize customer journeys.

Digital Transformation and System Development

• Working with the CRM team to design and implement marketing automation solutions.
• Maintaining and improving integration configurations between different platform solutions.
• Troubleshooting automation errors and proposing solutions to Manager.

Data Management & Analytics

• Performing data analytics, synthesizing quantitative and qualitative findings into actionable insights and communicating them in a compelling, digestible way.
• Monitoring and analyzing campaign performance and ROI.
• Generating report templates and dashboards to analyze results and drive engagement.
• Working with the CRM team to develop and manage audience segmentation for targeted engagement.
• Ensuring data integrity in all marketing automation platform activities.
• Performing ETL (extract, transform, and load) processes in Salesforce and Pardot.

Training and Support

• Conducting Pardot training sessions and promoting its adoption among users.
• Developing standard operating procedure documents and keeping all contents up-to-date.
• Providing support to clients in their day-to-day marketing automation operations.

As our ideal candidate, you will distinguish yourself by the following profile:

• Bachelor’s degree in Business, Marketing, or a related field.
• 2+ years of experience delivering Salesforce or marketing automation projects.
• 2+ years of hands-on experience with Pardot.
• Experience with mapping and implementing end-to-end-marketing campaigns.
• Thorough knowledge of marketing technology and systems.
• Working knowledge of HTML and CSS.
• Advanced understanding and knowledge of Salesforce.
• A good understanding of law firm business processes and client relationships.
• Professional maturity, including strong interpersonal skills, tact and discretion.
• Exceptional oral and written communication skills. Bilingual (English-French) skills would be an asset, but is not required.
• Ability to share knowledge with a non-technical audience.
• Demonstrated ability to troubleshoot user issues.
• Excellent organizational skills. Ability to handle multiple tasks simultaneously, set priorities and deliver results with challenging deadlines.
• Ability to complete designated tasks in a systematic and logical way, with great attention to detail.
• Ability to work in a demanding, fast-paced environment.
• Ability to be flexible and adaptable.
• Self-motivated, with the flexibility to work effectively as part of a team or autonomously.

As a member of the McCarthy team, you will have access to:

• Outstanding benefits from day one, including insurance premiums paid by the Firm and wellness and technology reimbursements.
• Competitive compensation, paid overtime and generous time off, including a day off to volunteer and a day off for your birthday.
• A commitment to professional development and growth opportunities for our people at all levels, supported by a culture that fully embraces and encourages two-way feedback.
• Strong community involvement and a commitment to equity, diversity and inclusion.
• A collaborative, cohesive culture that connects lawyers and business teams through collective purpose.

We thank all applicants for their interest in McCarthy Tétrault; however, only chosen applicants will be contacted. We regret that we are unable to respond to individual inquiries about application status. McCarthy Tétrault is an equal opportunity employer that fosters an inclusive, equitable, and accessible environment. Please notify us if you require accommodation at any time during the recruitment process.